Studio
About
Newbuild is a full-spectrum digital practice working across culture and commerce, based in London, England. We work independently and in collaboration with like-minded studios, agencies and creative teams, building considered digital infrastructure for brands with a meaningful online presence.
We’re drawn to people with a particular way of seeing things. Artists, designers, brands and independent businesses whose work has a character of its own. That character deserves to come through online: in the way a website looks, the way it moves, the stories it tells and the details people remember.
“There is something to be learned from a rainstorm. When meeting with a sudden shower, you try not to get wet and run quickly along the road. But doing such things as passing under the eaves of houses, you still get wet. When you are resolved from the beginning, you will not be perplexed, though you will still get the same soaking. This understanding extends to everything.”
Ethos
We start with the people behind a brand, not the brief. The culture they come from shapes how a site looks, sounds and moves, and it gives the work its character. It also tells us what to lean into, where to be bold and when to pull back.
Our work brings creative direction, design and development together. The best ideas tend to arrive sideways, from a frame, a sentence or a street corner we didn’t expect to notice, and we keep the work considered in its expression and informed by how people use it.
Ways of working
We connect the whole digital process: the idea, the look, the build, the shop and what happens next.
Partnerships
Recent collaborators include Shovel Studio, The Next Race Studio and Malik.