Newbuild®
Cultural Internet Architecture
Newbuild is a full-spectrum web design and dev practice for pioneering creatives and brands.
We build considered digital infrastructure for clients with a meaningful online presence.
Recent work
NB3353EA1ec2a Worldwide2026Web DevelopmentSee projectNewBuild worked with ec2a on art direction, e-commerce design, development and custom integrations for its Shopify store.
NB1743IT2Inside Tag2026Web DesignSee projectA new chapter for Inside Tag. Inside Tag’s growth called for a website that reflected where the business was heading.
NB4057HO3
NB6449AS4
NB6323JM5
NB9688SA6
We’ve worked inside the industry, and it shows in every site we build: merchandising logic on every product page, launch mechanics built for the drop, and the important cultural details your audience recognise at first glance.
- Industry fluency
- A background in luxury fashion management means we know how brands shoot, launch and speak, and we build that into the site from the first wireframe.
- Designed and built in-house
- The same hands take a site from first sketch to production code, so the detail holds all the way to launch.
- Operational depth
- Drops, wholesale, stock, returns and sale periods, all run first hand, so every site is built for the everyday trading floor as well as launch day.
- Senior and London based
- One senior point of contact in UK hours, from first call to launch.
Project index
Core services
1Web Design
ETA 4 weeksRead moreCloseDesign grounded in research into your brand, its references and how your audience browses and buys. We set the pacing, typography and merchandising logic so the site reads as unmistakably yours and sells like a well-run store.
Process
- Plan: Site map, page architecture and wireframes
- Design: Key pages designed for desktop and mobile
- Refine: Two rounds of feedback, then designs signed off for build
Outputs: Wireframes, Desktop and mobile designs, Design system
What’s included
- Page architecture
- Product, collection and checkout journeys shaped by hands-on e-commerce experience
- Design system: type, colour, spacing and components
- Clickable prototype
- Every page designed for mobile
2Web Development
ETA 6 weeksRead moreCloseEngineered around how you actually trade, from drops and pre-orders to wholesale, editorial and archive. We build on Shopify or a custom stack such as Next.js and Sanity, chosen to suit the brand.
Process
- Build: A bespoke site with a stack chosen to suit how your team works
- QA: Cross-device, checkout and content testing
- Launch: Go-live and a 30 day support window
Outputs: Live site, Team documentation
What’s included
- Shopify, headless or fully custom builds
- Content management your team can use without a developer
- Apps, integrations and analytics set up
- Newbuild Toolbox access for Shopify stores
- 30 Day Support: fixes for the first month after launch
- Speed Verified: 80+ Lighthouse score before launch
3Shopify Migration
ETA 4 weeksRead moreCloseA platform move planned around your calendar. We map and carry across products, customers, order history and search rankings in full, and time the switch to sit clear of any launch.
Process
- Map: Products, customers, orders and every existing URL
- Move: Data migrated, checked and redirected
- Switch: Domain cutover and post-launch monitoring
Outputs: Migrated store, Redirect map, Launch report
What’s included
- From WooCommerce, Squarespace, Magento, Wix or BigCommerce
- Customer accounts and order history carried across
- Theme adapted for Shopify
- Content Preserved: every old URL redirected, search rankings kept
- Zero downtime cutover
4Custom Development
ETA 2 weeksRead moreCloseWhen a brand needs something no theme or app provides, we build it, from made-to-order configurators and wholesale portals to record releases and archives, written as code you own outright.
Process
- Scope: Requirements and a fixed spec
- Build: Developed and tested on a staging site
- Ship: Deployed, documented and handed over
Outputs: Working feature, Documentation
What’s included
- Product configurators and personalisation
- Wholesale and B2B ordering
- Integrations with your stock, fulfilment and ERP systems
- Purpose-built code in place of paid third-party apps
- You own the code, with no monthly app fees
5Tools & Automation
ETA 2 weeksRead moreCloseEvery brand carries a layer of repetitive work across product uploads, imagery, reporting and admin. We study how it gets done and build tools that hand the time back, including AI workflows built around your own visual language.
Process
- Map: We sit with your team and find the tasks that take the most time
- Build: A tool shaped around your workflow, tested with the people who’ll use it
- Hand over: Deployed, documented and your team trained
Outputs: Working tool, Documentation, Team training
What’s included
- Internal dashboards and operations tools
- AI workflows for product imagery and content
- Bulk catalogue and data tools for Shopify
- Automations between the apps you already use
- Built on your own accounts, so you own it outright
6Retainers
MonthlyRead moreCloseYour calendar keeps moving after launch, and a sold-out drop or a press feature can land any day. Our retainers keep us in place as your technical and e-commerce team, at two levels.
Process
- Plan: Launches, drops and priorities mapped out each month
- Run: Updates, fixes and store operations handled as they come
- Report: A monthly summary of what changed and what’s selling
Outputs: Launch calendar, Monthly report
Maintenance
Keeps the site fast, secure and ready for its busiest day.
- Theme and app updates
- Speed and uptime monitoring
- Small content and design changes
- 48 hour turnaround on fixes
Management
Adds the day-to-day running of your store, led by first-hand experience in luxury e-commerce.
- Everything in Maintenance
- Product uploads and merchandising
- Launches, drops and sale periods
- Wholesale and B2B setup
- Email platform and app management
- Extra days added for busy periods
- Launch days covered
Both run month to month, with no fixed term.