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Archivology

NB8720AR

A London archive with a store to match

Archivology is a London-based multichannel retailer specialising in curated archival fashion, rare designer pieces and vintage clothing, with a showroom in Marylebone. NewBuild designed and developed a Shopify website that brings the character of the showroom online.

Archival fashion is a one-off business. Most pieces exist in a single size and condition, and stock moves quickly, so the website needed to make each item easy to find, easy to understand and easy to buy before it's gone.

We designed a storefront that keeps the focus on the garments, with clear product information and collection pages that suit browsing as much as searching. The visual approach is restrained, letting the pieces and their provenance carry the experience.

The build uses Liquid, Tailwind and Alpine, giving Archivology a quick, dependable store with templates the team can manage as new arrivals land. Collections and product pages are structured to handle a constantly changing catalogue without extra work behind the scenes.

The new website gives Archivology a digital front of house that reflects the care of its curation, supporting the showroom and helping customers anywhere discover rare pieces with confidence.