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Colours of Arley

NB7990CO

Bespoke stripes, designed online

Colours of Arley makes bespoke striped fabrics and homeware in the UK with zero waste, for residential and commercial spaces. NewBuild has worked with the brand across strategy, art direction, design, development and ongoing support, building a website around what makes its product different.

The core challenge was bespoke. Customers can design their own stripes, and the website needed to make that process feel inviting and simple while giving them confidence in what they would receive.

Our strategy and planning work shaped the website around the Stripe Library and the journey from inspiration to sample. We art directed and designed an experience that brings the colour and warmth of the product forward, from interiors photography to close fabric detail.

Development included custom integrations to support bespoke ordering and sample requests, built on Shopify so the team can manage products and content day to day. Since launch, we have continued to develop the website as the range and the business grow.

The result is a website that turns a specialist, made-to-order product into an approachable experience, giving Colours of Arley a platform for both everyday customers and the designers who specify its fabrics.