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Eighteen 86

NB4432EI

Unofficial merchandise from North London

eighteen86 makes 100% unofficial Arsenal merchandise from North London, built for supporters who want something different from the club shop. NewBuild designed and developed a Shopify website that feels as passionate as the people it is made for.

Football merchandise lives and dies by timing. Big results and moments in the season bring sudden spikes in interest, so the website needed to be fast, clear and ready for new designs to go live at short notice.

We designed a store that leads with the product and the attitude behind it, with a simple structure that gets supporters from the homepage to checkout quickly. Collection and product pages are clear on sizing and detail, cutting down the questions before purchase.

The build uses Liquid, Tailwind and Alpine, keeping the store quick and the templates flexible. The team can add new designs and update the homepage around key moments without needing development support every time.

The result is a website that matches the energy of the brand, giving eighteen86 a dependable store for match days, celebrations and everything in between.