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Half Sumo

NB2762HS

Fightwear from the inside

Half Sumo Collective is an independent martial arts apparel brand born in New York and built by people who live the culture. Founded by designer Luigi Scarcella Perino and Alberto Marchetti, it brings together technical fightwear, hand-drawn artwork and limited releases. NewBuild worked with The Next Race on its Shopify website.

Half Sumo's customers train hard and know their gear. The website needed to speak to that community with authenticity while making technical products easy to understand and buy.

We designed a store that lets the artwork and the culture lead, giving each release its own presence while keeping the shopping journey quick and clear. Product pages focus on the detail that matters to athletes, from fit to fabric.

Development used Liquid, Tailwind, Alpine and GSAP, adding motion where it supports the brand's energy and keeping the store fast across devices. The templates are built for limited drops, so new releases can launch smoothly.

The result is a website that feels like it comes from inside the culture, giving Half Sumo a platform to grow its community and its reach from New York to the rest of the world.