30Hannah Diamond
About the project
An official home for Hannah Diamond
Hannah Diamond is a London-based artist whose music and visual world are inseparable. Her official store sells vinyl, CDs and exclusive limited-edition merchandise, including MissHD, a line she describes as a manifestation of things she wants to wear. NewBuild planned, designed and developed the store.
An artist's store has to feel like an extension of the music. Fans arrive for a release and stay for the world around it, so the website needed to capture Hannah's aesthetic while making limited items easy to secure.
We planned the store around releases and merchandise lines, designing an experience that carries Hannah's soft, glossy visual language into every page. Product presentation gives artwork and apparel equal care.
Our e-commerce design and Shopify development focused on a smooth journey for fans, with templates ready for new releases and limited editions. The structure lets the team launch products quickly when the moment calls for it.
The result is a store that feels unmistakably Hannah Diamond, giving fans a direct way to collect the music and the world around it.
- Information
- London, UK2024Music & CultureWeb Design, Web Development, Shopify
- Status
- Completed
- Lead time
- 6 weeks
