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Melt Jewellery

NB9528MJ

Jewellery built on feeling

MELT is built on a feeling: jewellery that brings you back to sensation, evoking memories that feel remembered but never lived. NewBuild designed and developed a website that carries that emotional quality into the shopping experience.

In a world that moves fast, MELT's work is about slowing down and paying attention. The website needed to reflect that intention, giving pieces room to be noticed while making it easy for customers to find and buy them.

We designed a calm, tactile experience, with imagery and pacing that echo the tension between the familiar and the unfamiliar in MELT's pieces. Product pages focus on texture, form and material, the details that make the jewellery what it is.

Our e-commerce design and front-end development kept the journey simple and responsive across devices, with templates that let the team introduce new pieces and collections while keeping the website's atmosphere intact.

The result is a website that feels like an extension of the jewellery, giving MELT a considered place to share its work with people who want something that means more.