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Mila Simona

NB2255MS

Love, desire and emotion, made in Italy

Mila Simona makes lingerie in Italy that explores love, desire and emotion, as well as pain, power and obsession. NewBuild worked with the brand on e-commerce design and Shopify development.

Lingerie is intimate and personal, and the website needed to present it with confidence and care. Customers had to feel the mood of the brand while getting the clarity they need on sizing, materials and fit.

We designed a shopping experience that lets the brand's imagery set the tone, with product pages that balance atmosphere with practical information. The structure makes it easy to move between collections and individual pieces.

Development focused on a fast, polished storefront that works beautifully on mobile, where much of the brand's audience discovers it. Templates give the team flexibility to launch new collections and campaigns.

The result is a store that matches the intensity of Mila Simona's design, giving the brand a confident online presence and a clear path from desire to purchase.