36Pastdown I.D.
About the project
An integrated design register
PASTDOWN I.D. is PASTDOWN's integrated design project, launched behind an early-access register. NewBuild designed and developed its Shopify website.
Launching through a register let PASTDOWN build anticipation and control who sees the work first. The website needed to make that early-access experience feel considered and exclusive, while being ready to open up when the time came.
We designed a striking entrance built around campaign imagery, with a simple sign-up flow that captures interest without getting in the way. The approach keeps the project's identity front and centre from the first screen.
Development focused on a Shopify set-up that supports the gated launch and the store behind it, so the team can move from register to full release smoothly.
The result gives PASTDOWN I.D. a confident launch platform, building its audience before release and ready to grow into a full store.
- Information
- London, UK2024FashionWeb Design, Web Development, Shopify
- Status
- Completed
- Lead time
- 6 weeks
- Site
- pastdown.id
