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Pastdown Store

NB8042PS

Archive fashion from East London

PASTDOWN is an East London creative platform combining an archive of rare designer fashion with boundary-pushing campaigns and cultural activations, curating a cross-section of the world's most influential labels. NewBuild designed and developed its Shopify store.

An archive is a one-off business: every piece is unique and moves quickly. The website needed to present rare items with the right level of detail while reflecting the attitude of PASTDOWN's campaigns.

We designed a store that moves between campaign imagery and archive browsing, with product pages built to show condition, detail and provenance clearly. The visual approach is bold, in step with the brand.

Development delivered a responsive Shopify store with templates the team can use to list new archive pieces quickly, keeping the catalogue fresh without extra development work.

The result is a website that captures what makes PASTDOWN distinctive, giving the platform a place to sell its archive and share its creative output with a wider audience.