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300700

NB547730

A home for the golden era of forward-thinking design

300700 is an online platform for researching, documenting and showcasing an extensive collection of pieces from the most inventive period of technical design. NewBuild worked with 300700 on the art direction, design and development of a Shopify website built to do justice to that archive.

The challenge was to give an archive the presence of a publication and the practicality of a store. Each piece carries its own history, and the website needed to let that come through while still giving collectors a clear route to buy.

Our art direction drew on the language of the era itself: technical, precise and quietly confident. We designed layouts that give the objects room, with typography and detail that reward closer looking rather than competing with the work.

Development was built on a lightweight Liquid, Tailwind and Alpine stack, keeping the storefront fast and the templates flexible. The structure lets 300700 add new pieces and research as the collection grows, without the site losing its consistency.

The result is a platform that treats the collection with the seriousness it deserves, giving 300700 a considered place to document the archive, share its point of view and sell to the people who value it most.