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APOC Store

NB6449AS

Doubled conversion and +14% AOV across 6,000+ products

APOC Store is a fashion marketplace bringing together more than 6,000 products from over 200 independent designers. Working alongside Shovel Studio, NewBuild led development on an extensive Shopify theme upgrade, translating Shovel’s design direction into a more intuitive shopping experience.

The project focused on helping customers navigate a large, varied catalogue and move more easily from discovery to purchase. The technical challenge was to support the breadth of APOC’s offering while creating a clear, consistent experience across desktop and mobile.

Shovel Studio led the design, while we took responsibility for technical delivery. Our role centred on resolving the theme’s technical challenges and working through the detailed interactions and behaviours required to bring the designs into production.

Key upgrades included a mega menu to improve catalogue navigation, a mobile sticky add-to-cart component to keep purchase controls accessible, and collection grid improvements to support product browsing. Together, these components addressed friction across the journey from discovery to checkout.

Following the redesign, Shovel reported that conversion doubled and average order value increased by 14%. The website was also featured in Browsing Mode, with our development work providing the technical foundation for the redesigned marketplace.