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Beneculture

NB5835BE

Clothing and culture from Birmingham

Bene Culture is a Birmingham-based clothing brand rooted in community, music and the culture around it. NewBuild worked with the brand on art direction, website planning, design and development, creating a digital home that reflects where it comes from.

The brand needed more than a place to sell clothes. Its website had to capture the energy of its campaigns and the people around it, giving new customers a sense of the culture before they reach a single product.

Our art direction brought the brand's imagery to the front, using film and photography to set the tone from the first screen. We planned the website around its collections and stories, so the culture and the clothing sit side by side.

We designed and developed a storefront that moves easily between campaign content and shopping, with collection pages and product layouts built to let the imagery lead. The structure gives the team room to tell new stories with each release.

The result is a website that feels as much a part of Bene Culture as the clothes themselves, giving the brand a platform to grow its community and its reach from Birmingham outwards.