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Bohobo

NB2634BO

Sustainable design, printed for the future

Bohobo is a London-based brand redefining fashion and design through sustainability, exploring innovative materials and technologies such as 3D printing with bio-based and recycled plastics. NewBuild planned, designed and developed a website to present that vision with clarity.

Bohobo's products are unusual in how they are made, and the website needed to communicate that innovation without overwhelming the design. Customers had to understand the process and the materials while still being drawn in by the form of each piece.

We planned the website around the brand's collections and its story, giving equal weight to the products and the thinking behind them. The structure lets visitors move between bags, homeware and the brand's approach without losing their place.

Our design keeps the presentation clean and sculptural, letting the shapes and textures of 3D-printed pieces speak for themselves. Development focused on a smooth, responsive experience that holds up across devices and as the range expands.

The result is a website as forward-looking as the products, giving Bohobo a considered platform to share its approach to sustainable design and reach customers who care about how things are made.