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Maharishi

NB9127MA

Supporting a pioneer of utilitarian design

Founded by Hardy Blechman in 1994, Maharishi creates environmentally conscious, durable and utilitarian clothing and accessories, with a focus on camouflage and upcycled military clothing. NewBuild has supported Maharishi with digital strategy, development and ongoing maintenance.

An established brand with a global audience needs a website that can evolve without disruption. Maharishi's store carries seasonal collections, capsules, a journal and an archive, all of which need to work together for customers around the world.

Our digital strategy work focused on where development would have the most impact, helping Maharishi prioritise improvements to the shopping experience and the way content is presented across the store.

We developed front-end improvements across the website and provide ongoing maintenance and support, keeping the store reliable through launches, collaborations and seasonal changes. The work is shaped around the team's calendar so releases land smoothly.

The result is a dependable partnership that keeps Maharishi's website moving with the brand, supporting a business with more than three decades of history as it continues to grow.