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ec2a Worldwide

NB3353EA

The Dubplate Delivery Service, online

ec2a, aka The Dubplate Delivery Service, is a UK record label merging underground dance music culture and fashion, run by Dr Dubplate. NewBuild worked with ec2a on art direction, e-commerce design, development and custom integrations for its Shopify store.

ec2a sits between a label and a clothing brand, and the website needed to hold both. Records, merchandise and the culture around them had to live together in a way that feels true to the scene the label comes from.

Our art direction drew on the visual language of underground music, with an identity-led presentation that gives releases and collections the same weight. We designed the shopping experience to suit both collectors chasing records and customers buying clothing.

Development included custom integrations to support the specific way ec2a sells and releases, built on Shopify so the team can manage drops and stock themselves. The structure is ready for new releases to land without reworking the store each time.

The result is a website that feels like part of the label rather than a shop attached to it, giving ec2a a platform to sell, share its releases and grow its audience worldwide.