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The Lost Works

NB3410TL

Making fine-art photography easier to explore and configure

NewBuild worked with The Lost Works on an extensive Shopify theme upgrade, bringing the presentation of its photography and the print-buying experience closer together. The project focused on helping customers discover work and understand the options available before purchasing.

A central challenge was presenting the same photograph across different sizes, frames and mount configurations. We developed a product visualiser using frame and mount overlays, allowing customers to see their selections reflected in the artwork preview, alongside responsive pricing and purchase controls.

We also reworked collection browsing, introducing framed previews and controls for switching between product and lifestyle imagery. This gave customers different ways to assess the photography, with their preview preferences retained as they explored the collection.

The wider upgrade included a cascading mega menu, rebuilt mobile navigation and revised collection filters. Product pages gained desktop image navigation, expandable descriptions, editable reassurance content and enquiry drawers, bringing supporting information into the buying journey.

Alongside development, we helped shape collection organisation and search-focused copy around subjects, locations, styles and photographers. Together, the work created a more considered way to discover photography, compare presentation options and configure a print, with flexible content controls to support the team’s ongoing management of the store.