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Ellie Mercer

NB4866EM

Handmade jewellery, with ongoing care

Ellie Mercer is a London-based jeweller known for combining resin and metal to create distinctive handmade pieces, each made by hand in her London studio. NewBuild designed and developed a Shopify website and continues to support it with analytics and maintenance.

Ellie's work began as self-taught experimentation and has grown into a practice built on individuality and craft. The website needed to present that work with the same care, helping customers appreciate pieces that are made by hand and never quite the same twice.

We designed a storefront that lets colour, texture and material come through, with product photography given space and clear information about how each piece is made. The structure keeps browsing simple while leaving room for the story behind the practice.

Since launch, our analytics and reporting work has helped Ellie understand how customers find and use the website, informing decisions about what to improve. Ongoing maintenance and support keeps the store running smoothly as collections change.

The result is a website that reflects the care of the studio, supported by the insight and upkeep that let Ellie focus on making.