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Godspeed NYC

NB8524GN

Moto jackets, built in New York

Godspeed New York specialises in moto jackets, combining motorcycle heritage with a distinctive point of view. Working alongside Shovel Studio, NewBuild led the Shopify development, bringing Shovel's design direction into production.

Shovel Studio shaped the look and feel of the new website, and our role was to translate those designs into a fast, reliable store that honours every detail. Jackets are a considered purchase, so the build needed to support customers as they compare styles, fits and finishes.

We developed the storefront using Liquid, Tailwind, Alpine and GSAP, giving the interface the motion and polish the designs called for without compromising performance. Interactions were refined so they feel purposeful rather than decorative.

Product and collection templates were built to give Godspeed's imagery the space it needs while keeping purchasing controls clear. The structure lets the team add new jackets and campaigns as the range develops.

The result is a storefront that brings Shovel's design to life with care, giving Godspeed New York an online presence as strong as the jackets themselves.