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Made it Pro

NB8252MI

Golf, with a different attitude

Made It Pro is an Atlanta-based golf brand with an attitude summed up in its own words: stay down till you come up. From polos and caps to its own golf balls, it brings a fresh perspective to the game. Working with The Next Race, NewBuild designed and developed its Shopify store.

Golf apparel is often presented in a conservative way, and Made It Pro set out to do something different. The website needed to carry the brand's energy and culture while still giving customers a clear, quick route from discovery to checkout.

We designed a storefront that leads with film and imagery from the course and the clubhouse, with collection and product pages that keep shopping simple. Clean product photography sits alongside campaign content, so the range and the attitude come across together.

Development used Liquid, Tailwind, Alpine and GSAP, bringing motion to the interface where it adds to the brand's character and keeping performance strong across devices. The templates give the team room to launch new products and campaigns.

The result is a website that carries Made It Pro's drive into every page, giving the brand a confident platform to grow its community on and off the course.