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Inside Tag

NB1743IT

A new chapter for INSIDE TAG

INSIDE TAG’s growth called for a website that reflected where the business was heading. Having built the original site in 2022, NewBuild returned to deliver an upgrade that brought its visual identity and shopping experience in line with its evolving ambitions.

The project responded to a business whose needs and goals had developed since launch. It was an opportunity to reassess how the store presented its products and create a stronger foundation for its next stage of growth.

Our existing relationship gave us an understanding of the original website and the thinking behind it. We used that knowledge to guide the upgrade, considering what still served the business and where the experience needed to evolve.

The work combined a refreshed visual approach with improvements to product presentation, including square image carousels and an updated featured-product gallery. These changes placed greater emphasis on the imagery and gave the storefront a more consistent appearance.

The result is a renewed digital presence that better reflects INSIDE TAG today, bringing the website’s presentation up to speed with the business and its ambitions.