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Jacques Marie Mage

NB6323JM

Connecting retail and online

Jacques Marie Mage makes handcrafted eyewear, jewellery and accessories of impeccable workmanship, sold through its own galleries and online. NewBuild worked with the brand on digital strategy and Shopify POS for its retail operation.

A brand with physical galleries needs its in-store and online systems to work as one. Customers expect consistent service whether they buy in person or online, and staff need tools that support the level of care the product deserves.

Our digital strategy work looked at how retail and e-commerce could connect more closely, from stock to customer information. We helped shape a set-up that suits the way Jacques Marie Mage sells, rather than forcing the team to work around their tools.

We implemented Shopify POS for the retail side, including the hardware set-up needed in store, and advised on how the system should be used day to day. The aim was a dependable, joined-up operation from the shop floor to the website.

The result is a retail set-up that supports the brand's service, giving Jacques Marie Mage a more connected way to sell across its galleries and online.