17Octi
About the project
Nature-inspired jewellery, made from recycled metals
octi makes rings, bracelets, earrings and necklaces inspired by the patterns and textures of nature, handmade from recycled precious metals. NewBuild has worked with octi across planning, design, development and ongoing improvements to its Shopify store.
octi's pieces are tactile and organic, and the website needed to capture that quality while helping customers choose sizes, metals and bespoke options with confidence.
We planned and designed a store that lets sculptural product photography lead, with collection pages that make the range easy to explore and product pages that bring the craft and materials forward.
Development included custom integrations to support the way octi sells, built on Shopify so the team can manage products and content day to day. We continue to develop the website as the collections and the business grow.
The result is a website as considered as the jewellery, giving octi a platform that supports both its everyday collections and its bespoke work.
- Information
- London, UK2025FashionWeb Design, Web Development, Shopify
- Status
- Completed
- Lead time
- 6 weeks
- Site
- octi.uk











