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Jordan Core

NB7052JC

A photographer's work, front and centre

Jordan Core is a photographer whose work spans commercial, editorial and personal projects for brands including Nike, Puma and Zalando. NewBuild worked with Jordan on art direction, planning, design and development of a Cargo portfolio.

With a long list of clients and projects, the challenge was presenting a large body of work in a way that feels immediate rather than overwhelming. The website needed to make it easy for commissioners to see the range and the personality of the work.

Our art direction led to a typographic index of projects, with images revealed as visitors explore. The approach turns the client list into the interface, letting the breadth of the work speak for itself.

We planned and built the website on Cargo, so Jordan can add new projects and keep the index current without development support. The structure keeps every project consistent as the archive grows.

The result is a portfolio as direct as the photography, giving Jordan Core a distinctive way to present his work and a platform that keeps up with a busy practice.