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Pick Store

NB2235PS

Conversion up 98%. Returning customer rate up 31%.

NewBuild worked with Pick Store on a Shopify upgrade that brought together a refreshed visual direction and a more intuitive shopping experience. The project focused on improving how customers move through the store while making the website easier for the Pick team to manage.

We updated the layout and typography to establish a clearer visual hierarchy and a more consistent presentation. Alongside these changes, we refined the customer journey, helping visitors move more easily between navigation, collections and individual products.

Our role combined technical development with the detailed work of connecting each part of the storefront. We considered how the updated components would function together, supporting customers as they browse and the team responsible for maintaining the store.

Key upgrades included a mega menu for clearer navigation, quick buy functionality to streamline purchasing, and an improved product detail page. We also made it easier for Pick to add and update content, giving the team greater flexibility in the day-to-day running of the website.

Following the upgrade, Pick reported a 98% year-on-year increase in online conversion and a 31% increase in its returning customer rate. The project paired a stronger visual identity with practical improvements for both shoppers and the team behind the store.