46Ouie
About the project
A system of parts, working together
Ouie is a fine jewellery brand founded in 2019 that describes itself as a system of parts working together: an interplay of precision, materiality and defiance. Inspired by the overlooked and the utilitarian, it redefines familiar forms into objects of status. NewBuild has worked with Ouie since the beginning.
Ouie's idea of luxury is deliberately unconventional, and its digital presence needed to reflect that. The brand called for a complete system, from identity to website, that could grow as the collections and ambitions developed.
Our work began with strategy and planning, and extended to the brand's digital identity and a design system that keeps every touchpoint consistent. The website's industrial, catalogue-like language echoes the precision of the pieces.
We built a content management system and custom integrations to support the way Ouie sells and presents its work, with analytics and reporting informing ongoing decisions. The website continues to develop alongside the brand.
The result is a digital presence that feels engineered rather than decorated, giving Ouie a lasting system for presenting its jewellery and challenging what luxury looks like.
- Information
- London, UK2022Objects & InteriorsCustom Development, Tools & Automation, Shopify
- Status
- Ongoing
- Lead time
- 6 weeks
- Site
- ouie.co.uk
