35nnor
About the project
Untraditional womenswear, felt as well as seen
nnor is a womenswear label where bold conceptual design meets the unseen power of touch. Its philosophy was shaped by founder Lauren Ibbs's early experiences, when her sister's loss of sight revealed a world where touch becomes a language. NewBuild planned, designed and developed the label's Shopify store.
nnor believes fashion is profoundly tactile as well as visual, which is a challenge for a website. The store needed to convey texture and feeling through a screen while staying true to the label's conceptual approach.
We planned a website that gives the label's story real presence, alongside an e-commerce design that brings materials and construction to the fore. Imagery and layout were chosen to suggest texture and weight.
Our Shopify development focused on a smooth, considered experience, with templates that let nnor present collections with the space and pace they need.
The result is a website that reflects nnor's distinctive perspective, giving the label a platform to share its ideas and connect with customers who value design that goes beyond the visual.
- Information
- London, UK2024FashionWeb Design, Web Development, Shopify
- Status
- Completed
- Lead time
- 6 weeks
- Site
- nnor.online
