¹⁸

Parade

NB7266PA

A store with movement

Parade sells apparel and releases through a store built to feel as alive as the work it carries. NewBuild designed and developed its Shopify website.

Parade's products and releases sit within a wider creative world, and the website needed to reflect that energy while making it easy for customers to browse and buy.

We designed a store that leads with moving image, setting the tone from the first screen before moving into a clear, simple shopping experience. Shop and release pages give each product and project room to be seen.

Development delivered a responsive Shopify store with templates that let the team introduce new releases and update content quickly, keeping the website current as Parade's output grows.

The result is a website with presence and personality, giving Parade a platform that feels like part of its world rather than a shop attached to it.