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Poser

NB7352PO

London streetwear, straight to the point

Poser is a London streetwear brand with a loyal following and a clear identity, from denim and tees to skate decks. NewBuild designed and developed its Shopify store.

Poser's audience moves quickly when new pieces land, so the website needed to be fast, clear and ready for drops. It also had to feel unmistakably Poser rather than a generic store.

We designed a direct, product-first storefront with a simple structure that gets customers from the homepage to checkout with minimal friction. Product pages focus on the details that matter, from fit to graphics.

Development delivered a responsive Shopify store with templates the team can use to launch new products and collaborations without needing development support each time.

The result is a store that keeps pace with Poser's releases, giving the brand a dependable platform and its community a clear, official place to buy.