20SageNation
About the project
A considered home for SAGE NATION
SAGE NATION is a London menswear brand known for considered silhouettes, quality materials and a quiet confidence. NewBuild designed and developed its official online store.
A brand built on subtle details needs a website that lets those details come through. The store had to present collections with the same restraint as the clothing, while making it easy for customers to buy.
We designed a calm, editorial storefront that gives campaign imagery and product photography space, with collection pages that feel curated rather than crowded. Product pages bring fabric and fit to the fore.
The build uses Liquid, Tailwind and Alpine, keeping the store fast and the templates flexible. The team can introduce new collections, journal content and projects while keeping the website's tone consistent.
The result is a website that reflects SAGE NATION's approach to menswear, giving the brand a polished, dependable store for customers around the world.
- Information
- London, UK2025FashionWeb Design, Tools & Automation, Shopify
- Status
- Completed
- Lead time
- 6 weeks
- Stack
- Liquid, Tailwind, Alpine
- Site
- sagenation.uk
