21Victor Victor
About the project
A New York media and lifestyle brand
Victor Victor Worldwide is a multi-faceted New York-based media and lifestyle company founded by Steven Victor, represented by Nigo's depiction of the Tosa, a Japanese fighting dog known for its courage and intellect. Working with The Next Race, NewBuild delivered art direction, design and development for its official store.
A brand that spans music, media and apparel needed a website that could carry all of it with the confidence of the name. The store had to present collaborations and core collections with equal impact.
Our art direction gave product photography a bold, consistent presentation, with layouts that let collaborations such as Nike Air Force 1s and varsity pieces stand out. The design keeps the Tosa identity present throughout.
The build uses Liquid, Tailwind and Alpine, giving Victor Victor a fast, flexible Shopify store. Templates support limited releases and collaborations, so new drops can go live smoothly.
The result is an official store with presence, giving Victor Victor Worldwide a platform that matches the reach and ambition of the brand.
- Information
- New York, USA2025FashionWeb Design, Web Development, Shopify
- Status
- Completed
- Lead time
- 6 weeks
- Stack
- Liquid, Tailwind, Alpine
- Collaborator
- The Next Race
- Site
- victorvictor.com
